European Production
At Jane Lushka, we take pride in the fact that all our casual-chic and comfortable clothing is crafted with care and expertise in Europe — specifically in Bulgaria. This is not a coincidence, but a conscious decision that reflects our core values: quality, sustainability, and ethical production.
We believe in local craftsmanship and partner with skilled ateliers known for their refined techniques and attention to detail. By producing close to home, we maintain direct control over the production process and ensure the highest quality standards. This allows us to create fashion that is not only elegant and versatile, but also built to last.
Quality That Stands the Test of Time
At Jane Lushka, fashion is about more than just appearance — it’s about how it feels, how it fits, and how long it lasts. We carefully select premium materials that not only feel soft and comfortable but are also made to endure. Our fabrics are wrinkle-free, breathable, and shape-retaining, making them ideal for an active, dynamic lifestyle.
We aim to offer an alternative to fast fashion, believing in clothing that is a true investment in yourself. Each piece is designed to be worn season after season, without compromising on style or quality. Less waste, more value.
Sustainability as a Foundation
Sustainability isn’t just a trend — it’s a core principle in everything we do. By producing within Europe, we significantly reduce CO₂ emissions associated with long-distance transport and unnecessary logistics. Local production also ensures fair working conditions, greater transparency, and less reliance on polluting mass production in distant countries.
Moreover, we are constantly working to improve our production processes by using eco-friendly materials, such as recycled and biodegradable fabrics, and investing in energy-efficient manufacturing. Our mission is to create fashion that is not only stylish and comfortable, but also makes a positive impact on the planet.
Fair and Ethical Production
We believe that fashion should be made with respect for people. That’s why we work exclusively with European ateliers that guarantee fair wages and safe working conditions. We choose partners who share our commitment to honest craftsmanship and high-quality standards. Every garment is made with care and attention by skilled professionals who are valued for their expertise and dedication.
This ethical approach allows our customers to enjoy our collections with confidence, knowing that every purchase is a conscious choice. Responsibility and style go hand in hand.
At Jane Lushka, we believe fashion should be more than a passing trend — it should be a conscious decision. When you choose our collections, you choose clothing that is not only beautiful and comfortable, but also contributes to a more sustainable and fair fashion industry.
With Jane Lushka, you choose style with a story — fashion with a mission. Thank you for joining us in choosing conscious and responsible fashion.